MisfitsCafe.com - VIDEO -- ALL PHYSICS: HONDA COMMERCIAL

 

If you thought that the people who set up a room full of dominos to
have them knocked over later was amazing, you haven't seen anything yet.

There are no computer graphics or digital tricks in
these images. Everything that you see happened in real time exactly as you
see it.

The recording required 606 takes and in the first
605 takes there always was something, usually of minor importance, that
didn't work.  It was necessary for the recording team to install the set-up
time after time and it took several weeks working day and night to achieve
this effect.

The recording cost 6 million dollars and it took 3
months to finish, including the engineering design of the sequence.

The duration of the video is only 2 minutes, but
every time that Honda shows the commercial on British television, they make
enough money to support any of us for the rest of our lives.  However, this
commercial has  turned out to be the most displayed in the history of the
Internet.

Honda execs think that it will pay for itself simply because of the free showings.

When Honda senior execs viewed it, they
immediately approved it without hesitation -- including costs.


Everything you see in the sequence (besides the
walls, floor, ramp and untouched Honda Accord) is part of two automobiles.
The voice is that of Garrison Keiller. The commercial was so well received
by Honda execs when they saw it, that their first comment was how amazing
the computer graphics were.  They almost fell out of their chairs when told
that the recording was real without any graphics manipulation.

By the way, about the wind shield wipers in the new
Honda Accords, they are sensitive to water and designed to start working as
soon as they get wet.

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